By A. Brown | On June 7, 2025, Jacksonville, Florida became the epicenter of Black Western culture as it hosted the Black Rodeo USA at the Jacksonville Equestrian Center. Known as “the hottest show on dirt,” Black Rodeo USA is a national movement that celebrates the legacy of Black cowboys and cowgirls while delivering high-energy, family-friendly rodeo action. Originating in Arizona in 2011, the rodeo series has grown into a multi-state cultural phenomenon that shines a spotlight on a rich history often overlooked. This year’s Jacksonville Invitational was part of the Southern Soul Black Rodeo Experience weekend, a full-on cultural celebration. With two shows at 1 PM and 7 PM, gates opened early to accommodate the crowds.
The event was more than just a rodeo attendees enjoyed a full festival experience including Friday night concerts, food vendors, soulful DJs, and a laid-back, tailgate-style after-party. The crowd showed up and showed out decked in cowboy hats, fringe jackets, boots, and bold Western drip. People were cheering, dancing in the stands, and vibing to every beat and bull ride. The whole weekend pulsed with Southern soul, unity, and pride.
Inside the arena, the rodeo delivered a full lineup of classic competitions. From bull riding, barrel racing, and steer wrestling to team roping, ranch bronc, and junior barrel events, the energy was electric.
Kids got their moment to shine during the always-adorable mutton bustin’. A grand entry parade kicked off the festivities, honoring Black cowboy and cowgirl heritage in style. Throughout the day, the announcers gave love to the “urban cowboys” in the crowd, while DJs played a vibrant mix of R&B, blues, and country to keep the vibe alive. But this event wasn’t just about sport or spectacle, it was about cultural recognition and education. Black Rodeo USA is committed to showcasing the historical contributions of Black Americans to Western life and giving the next generation a powerful sense of identity and pride.
One attendee described it best: “It’s something that history is trying to wipe out—Black cowboys—and we’re here to remember and celebrate.” Another community leader put it plainly: “It’s a good weekend in Jacksonville.” More than just entertainment, the Black Rodeo USA in Jacksonville served as a cultural reclamation—an unapologetic reminder that Black history isn’t just found in textbooks; it’s alive in the dust, rhythm, and soul of events like this. If you missed it this year, keep it on your radar—because this movement is growing, and it’s only getting louder.
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