Michael Robinson is the founder and CEO of Bingo-Bango Fresh Fruit Soda Company based in his home of Winston-Salem, N.C. The former Coca-Cola representative used his experience in the industry working under a huge corporation and looking at his brother who owns a wine and beer lounge that spotlights beverages made within the state. In 2017, he started to experiment with testing flavors. By early 2018, Robinson officially launched his soda company.

Robinson says he draws inspiration from his New Orleans roots and his family when it came to developing his flavors and branding. The name “Bingo-Bango” came from a phrase that his grandfather would often say to him. Today, his sodas are available at various vendors across North Carolina.