@teremana has become the biggest launch in the history of the spirits business.
Of any spirit, ever.In less than one year we’re on track to sell 300,000 cases and ship roughly 400,000 cases of Teremana in our first year of business. (for context Clooney sold his Casamigos tequila brand at roughly 175,000 cases).I am so grateful and humbled to receive this mind blowing news – but I’m in this for the long term and my goal is to build a MANA fueled legacy for generations of Johnson’s.And we’ll happily take “The Tito’s of Tequila” any day 😊👊🏾”
“A celebrity name doesn’t necessarily guarantee success in the spirits business, but Dwayne Johnson and his founding Teremana Tequila team have done an outstanding job creating a great tasting premium product at an incredibly accessible price point,” says Southern Glazer’s CEO Wayne Chaplin. “Dwayne’s sizable and highly engaged social media following has also contributed to creating significant consumer pull for the Teremana brand.”
For more on the original article visit: https://www.blackenterprise.com/dwayne-johnsons-teremana-tequila-sets-record-in-first-year-of-business/?utm_source=Newsletter&utm_medium=email&utm_campaign=Newsletter%2012/11/2020_12/08/2020