A new study ranked the Top 10 Theme Parks in North America, in 2024.
The study conducted by Mousenotifier.com found that Magic Kingdom, Florida, USA, is the most visited park with 17.72M visitors, 1.6M global searches, 8.2M Instagram tags, and 227.1K Google reviews, highlighting its enduring popularity.
Conversely, Dollywood, Tennessee, USA attracted 4.3M visitors in 2023, 4.4M global searches, 367.3K Instagram tags, and 51K Google reviews, known for its Southern charm and unique attractions.
This study ranked 85 theme parks based on annual attendance, search volume, Instagram tags, and Google reviews. A weighted scoring system prioritized attendance (40%) and online metrics (20% each). Data came from TEA, Ahrefs, and manual searches.
Key Findings:
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Global Growth: In 2023, global theme park attendance hit 410.6 million, a 19% increase from 2022, with Asia-Pacific leading at 164.9 million visitors (40.2%) and North America close behind with 161 million (39.2%).
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Country and State Leaders: The USA led globally with 157.7 million visitors (38.4%), followed by China with 87.7 million and Japan with 50.9 million. In the U.S., Florida led with 76.9 million visitors, while California attracted 51.3 million.
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Top Operators: Disney’s 12 parks drew 140 million visitors (34% of global attendance), while Universal Studios’ 6 parks attracted 57 million (13.9%).
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Top 3 Global Parks: The world’s top 3 parks were Magic Kingdom (17.7M visitors), Disneyland Paris (10.4M), and Tokyo Disneyland (15.1M).
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Regional Bests: North America: Magic Kingdom, EPCOT, Universal Studios Hollywood.
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Latin America: Beto Carrero World, Six Flags Mexico, Hopi Hari.
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EMEA: Disneyland Paris, Efteling, Puy du Fou.
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Asia-Pacific: Tokyo Disneyland, Universal Studios Japan, Tokyo DisneySea.
Top 10 Theme Parks in North America in 2024
| Rank | Amusement/Theme Park | Annual Attendance 2023 | Global Annual Search (online) | Instagram Tags | Google Business Reviews |
| 1 | Magic Kingdom, FL, USA | 17.72M | 1.6M | 8.2M | 227.1K |
| 2 | Epcot, FL, USA | 11.98M | 2.4M | 5.1M | 145.3K |
| 3 | Universal Studios Hollywood, CA, USA | 9.66M | 8.1M | 841.4K | 157.9K |
| 4 | Disneyland Park, CA, USA | 17.25M | 594.0K | 719.4K | 115.8K |
| 5 | Universal Studios Florida, FL, USA | 9.75M | 2.1M | 226.5K | 141.0K |
| 6 | Disney’s Hollywood Studios, FL, USA | 10.30M | 516.0K | 333.8K | 134.8K |
| 7 | Universal Islands of Adventure, FL, USA | 10.00M | 594.0K | 874.4K | 96.9K |
| 8 | Disney California Adventure Park, CA, USA | 10.00M | 408.0K | 1.2M | 69.6K |
| 9 | Disney’s Animal Kingdom, FL, USA | 8.77M | 118.8K | 300.0K | 129.2K |
| 10 | Dollywood, TN, USA | 4.3M | 4.4M | 367.3K | 51.0K |
1. Magic Kingdom, Florida, USA
It’s no shock that Magic Kingdom takes the crown, not just in North America but globally. With 17.72 million visitors in 2023, this park holds a special place in everyone’s hearts. Whether it’s the iconic castle or the enchanting rides, people flock here from all over the world. With 1.6 million online searches and 8.2 million Instagram tags, it’s clear the magic isn’t limited to the park itself—Magic Kingdom is a digital sensation too. And with 227.1K Google reviews, it’s clear visitors have a lot to say about their unforgettable experiences.
2. EPCOT, Florida, USA
Also sitting high on the global stage (#4), EPCOT drew 11.98 million visitors who came for the blend of futuristic innovation and global culture. EPCOT isn’t just a hit in person—it’s got serious online clout too, with 2.4 million searches and 5.1 million Instagram posts showcasing its beauty. And don’t forget the 145.3K Google reviews, proving that EPCOT delivers experiences that visitors love to talk about.
3. Universal Studios Hollywood, California, USA
Universal Studios Hollywood (ranked #5 globally) pulled in 9.66 million visitors in 2023, and it’s clear people can’t get enough of the movie magic. With 8.1 million global searches and 841.4K Instagram tags, this park is as much a star online as it is in Hollywood. It’s backed up by 157.9K Google reviews, where guests rave about their time in this action-packed park.
4. Disneyland Park, California, USA
The original Disneyland Park in California (also #7 globally) welcomed 17.25 million visitors in 2023. Its 594K searches and 719.4K Instagram tags show that people can’t stop talking about the place where the magic began. With 115.8K Google reviews, Disneyland’s classic charm is still winning hearts.
5. Universal Studios Florida, Florida, USA
Universal Studios Florida, ranked #9 globally, drew 9.75 million visitors in 2023. People love its immersive movie-themed rides and attractions, resulting in 2.1 million online searches and 226.5K Instagram tags. The park also gathered 141K Google reviews, proving it’s a top choice for thrill-seekers year after year.
6. Disney’s Hollywood Studios, Florida, USA
With 10.3 million visitors in 2023, Disney’s Hollywood Studios continues to captivate guests with its Hollywood-themed rides and attractions. The park was searched 516K times and tagged in 333.8K Instagram posts. With 134.8K Google reviews, visitors clearly can’t get enough of its blend of Disney magic and Tinseltown glam.
7. Universal Islands of Adventure, Florida, USA
Universal Islands of Adventure welcomed 10 million visitors who came for heart-pounding rides and adventures. It was searched 594K times and tagged in 874.4K Instagram posts. With 96.9K Google reviews, it’s a park that thrill-seekers continue to rave about.
8. Disney California Adventure Park, California, USA
Drawing 10 million visitors, Disney California Adventure adds its own touch of magic to the West Coast. It was searched 408K times and tagged in 1.2 million Instagram posts. And with 69.6K Google reviews, it’s clear that this park leaves a lasting impression on its visitors.
9. Disney’s Animal Kingdom, Florida, USA
With 8.77 million visitors, Disney’s Animal Kingdom offers something truly unique—combining the magic of Disney with the wonder of wildlife. The park was searched 118.8K times, tagged in 300K Instagram posts, and reviewed over 129.2K times on Google, reflecting how much visitors cherish their time here.
10. Dollywood, Tennessee, USA
Rounding out the top 10 is Dollywood, which saw 4.3 million visitors in 2023. This park is a fan favorite, drawing 4.4 million global searches and 367.3K Instagram tags. With 51K Google reviews, it’s clear that Dollywood has a devoted following, thanks to its Southern charm and unique attractions.
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