Snoop Dogg Reclaims Commitment to Intercultural Collaboration

Calvin Broadus Jr., better known as Snoop Dogg, poses on arrival for the LA Premiere of AOL and First Row Film's Docu-Series "Coach Snoop" in Hollywood, California on May 16, 2016. The documentary shows a different side of the entertainment icon, who over 10 years ago created SYFL (Snoop Youth Football League), giving children the opportunity to participate in sports, helping inner city kids to get off the streets and open doors for players to move on to college leagues and NFL teams. / AFP / FREDERIC J. BROWN (Photo credit should read FREDERIC J. BROWN/AFP/Getty Images)
Snoop Dogg US Weekly Photo


LOS ANGELES – These days, it’s not so hard being Snoop D-O- Double-G.

The iconic rapper and Long Beach native has come a long way from the days of gang rivalry and coastal competition. In fact, his goal with his new I Wanna Thank Me Tour and album, is to see fans and artists of all cultural backgrounds come together in the name of love, and music.

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“We are bringing a fan base of black and brown to the same crowd, to the same show, and they having a good time, and they rocking together and they leaving together on a positive note. And we bringing artists of different backgrounds and ethnicities to the stage that love each other. And now we doing different collaborations, and now people are starting to understand that we need each other,” Snoop Dogg said.

Even if some don’t understand it yet, Snoop certainly does. His collaboration with Latino music entrepreneur Bobby Dee is evidence of just that. Snoop is working with Bobby Dee to execute his 25-day music tour, in addition to special events and experiences. He says working so closely with the Latino community should be an example of unity for not just Los Angeles, but the whole country.

“Let’s stop being against each other and lets start working with each other. Because when we were younger we were all friends and we were all family. So let’s try to find that vibe. And me and Bobby taking the lead by just being leaders. We love our culture, we love our communities. And I love the Latinos just like he love the Blacks so why not show it,” Snoop said.

Snoop’s tour kicked off on December 2 in San Francisco with a sold out crowd. He will be continuing his shows in New Orleans, Philadelphia, and more. Bobby Dee says Snoop’s diverse fan base across the country displays the unifying power of music.

“We’re trained to have this tension between black and brown, and there’s not. So what we are trying to do is get together and show that they this could be one beautiful thing, and the thing that’s tying us together is music,” Dee said.

Throughout his tour, Snoop is also paying tribute to loved ones that have passed, and is making it a point to perform his classic hits for his day one fans.

“The most important emotion that I really want the fans to get is, feeling good. You know my music make you feel good. Whether it makes you laugh, dance, and you know, reminisce,” said Snoop.

Whether you’re a hip hop fan or not, Snoop has established himself as a global artist with a name that’s impossible to forget.vvvvvvvvvvvvvvvvvv

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