A compelling new television ad campaign designed to reach African American families aims to address vaccine hesitancy and encourages African American families to get children five and older vaccinated.
The new ads, broadcast on TV and radio, feature pediatrician Dr. Nina S. Ford Johnson, FAAP. Dr. Ford Johnson is president of the Medical Society of Mobile County. In addition to being a trusted medical profession, she is also a mother.
“With COVID affecting Black kids at a higher rate, the risks from COVID far outweigh any risks from side effects of the vaccine,” she explains in the commercial. “It’s the best protection for my kids and for yours.”
Dr. Ford Johnson has served as a pediatrician and advocate for families for more than eight years and has been a go-to voice for children’s health during the pandemic. She also serves as a Cobb Institute doctor. The W. Montague Cobb/National Medical Association (NMA) Health Institute functions as a national consortium of scholars that engages in innovative research and knowledge dissemination for the reduction and elimination of racial and ethnic health disparities and racism in medicine.
This national campaign is by moms and for moms who have concerns about vaccinating their children. She recently addressed important questions about vaccinating children ages 5–11.
About the Campaign
To learn more about the We Can Do This campaign, please visit COVID-19 Vaccinations for Children ages 5+.