Jacksonville, Florida – Aspiring leaders now have a comprehensive resource to guide them through the journey of running for office with the release of Running for Office 101: A Candidate’s Guide to Getting Started. Written by seasoned political consultant and lawyer Obi Umunna, this step-by-step guide equips first-time candidates with the knowledge, strategies, and tools they need to successfully launch and manage a political campaign.
Whether running for city council, school board, or state office, this book provides clear, actionable advice for navigating the complexities of a political campaign. Obi Umunna draws on over a decade of experience consulting for winning campaigns, including his work with Judge Rhonda Peoples-Waters, State Senator Tracie Davis, School Board Members and former School Board chairs Darryl Willie, Warren Jones, and Kelly Coker, and City Council Members Brenda Priestley-Jackson, Garrett Dennis and Tommy Hazouri. Umunna also served as the lead consultant for the “JEA is Ours” campaign, the grassroots response to the attempted sale of Jacksonville’s public utility, JEA. He just served as the Southern Battlegrounds Political and Coalitions Director for the Harris for President Campaign. In 2020, He was the North Florida Political director for Joe Biden in Florida where his region voted for a Democrat for President for the first time in 24 years.
“Leadership begins with a single step—and this book is your roadmap,” said Umunna. “Too often, first-time candidates are passionate but lack the guidance to translate that passion into a winning campaign. Running for Office 101 demystifies the process, helping candidates build a solid foundation and run with confidence.”
Key topics covered in the book include:
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Clarifying personal motivations and campaign goals.
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Building a support network and assembling a winning team.
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Developing a campaign strategy with compelling messaging.
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Hiring professional consultants to enhance campaign effectiveness.
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Overcoming challenges and setbacks with resilience.
Packed with real-world examples, practical exercises, and insider tips, the book serves as both a guide and an inspiration for those ready to step into public service.
About the Author
Obi Umunna is a Jacksonville native with a degree in Political Science from the University of North Florida and a Law degree from the University of Florida. He has been featured as an influential politico, lawyer, and advocate in several publications, with his clients appearing on CNN, BET, FOX, CBS, and more. Over the past decade, Umunna has specialized in consulting for leaders and organizations focused on mobilizing communities of color in the political process. His expertise has been instrumental in numerous successful campaigns at the national, state, and local levels.
Availability
Running for Office 101: A Candidate’s Guide to Getting Started is available now on Amazon in paperback and Kindle formats.
Order your copy today and take the first step toward making a difference in your community.
For more information or to schedule an interview with Obi Umunna, please contact Obi at Obi@ulegalgroup.com or visit [Your Website URL].
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