Beyoncé Partners with Peloton, HBCUs for New Fitness Initiative

Beyonce during her Black Lives Matter tribute performance in 2016

By  WI Web Staff – Beyoncé has joined ranks with Peloton to help keep fitness-conscious individuals in shape.

The superstar singer’s multi-year partnership focuses on Howard University and nine other historically Black colleges and universities by providing digital memberships that would allow full access to fitness classes within the Peloton app, according to the exercise equipment company.

“I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way,” Beyoncé said in a statement. “I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”

As a part of Peloton’s company pledge of anti-racism and Beyoncé’s commitment to HBCUs, the initiative is also striving to give cultural access to health and fitness communities by creating internships and other undergraduate levels of support.

“Over time, we developed a series of classes that exclusively feature an artist’s catalog with everyone from Dolly Parton to Jennifer Lopez,” said Dara Treseder, Peloton’s head of global marketing and communications. “Our members loved them. So, we started to think and talk about how we could build upon the series and make it even more impactful for our members and the larger world.”

The other participating HBCUs are Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Morehouse College, Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University.

Each of the schools can expect digital memberships by the end of November.

Beyoncé Partners with Peloton, HBCUs for New Fitness Initiative

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