Black Owned Marina Highlights New Opportunities for Adventure as a Fun Spot

Keyera Davis and her business partners saw a need for African Americans, tourist, families and friends to have a place of their own on the river to escape from their mundane jobs and environments to explore Duval’s waterways. For seven years, Davis has served as the Operations Manager for her family owned business, Jax Jet Ski Rentals.  Nestled inside New Jax Marine on Cedar River near San Juan Avenue, Jax Jet Ski Rentals maintains a fleet of Sea-doo Sparks and Waverunners to accommodate every rider who is experienced and wants to “turn-up” on the water. They are equipped with water brakes that can be engaged instantly via a handlebar-mounted lever.

“We’ve nicknamed our Yamaha’s the couch because they are just so darn comfy,” said Davis. To celebrate her birthday and entrepreneurial success, Davis invited friends for a day of relaxation activities. Invited guests enjoyed yoga, a champagne toast and a catered luncheon at the marina. In addition to the jet ski rental, the property is outfitted with a gazebo equipped with a bar and dinner/lounge area, separate picnic table domain and the yoga spot complete with mats, couches and covering from the hot sun to ride jet skis, make memories, relax and BBQ!

To reserve your waterfront experience on land or sea, visit

Shown are guest practicing yoga stress-relief and relaxation techniques.

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