In August 2018, American Association Retired People (AARP) launched a newsletter entitled: “Sisters: For Black Women By Black Women,” a new digital newsletter celebrating Gen-X and Baby Boomer African American women.
The weekly newsletter, reaches subscribers every Tuesday, and features entertaining, informative and inspirational content created for black women by black women. “Sisters from AARP was created specifically for Gen X and Boomer black women to offer fashion, health, career, and relationship advice in a fun, relatable voice that speaks to them,” said Myrna Blyth, Senior Vice President and Editorial Director, AARP Media.
The newsletter is a sign that AARP realizes the power and uniqueness of Black women. The weekly forum focuses on culture, beauty, health, current trends and travel, while promoting the reality that American women are thirsting for information about how to live their best life.
Last week, local AARP community rep. Justine Conley held a sisters soiree to introduce the AARP Sisters Network to African-American women in Northeast Florida. In the midst of inclement weather, more than 40 women braved the elements to celebrate themselves, their futures and next steps for retirement.
The soiree was held at Breezy’s Jazz Club located downtown. “We wanted to introduce Black Women to the Sisters Newsletter and to celebrate black women and have fun in an inviting atmosphere to make new connections as well as learn more about next steps for engaging AARP locally,” said Conley.
The evening was a networking session for new faces to show up in places where people aren’t expected and expose them to new places and new ways to connect. The organization says for short, fun and informative articles for and about Black Women, subscribe to the SisterLetter@aarp.org. Also, for local AARP events go to aarp.org/Jacksonville and stay up-to- date on all the local events and offerings.
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