New Farmers Market to Open in Northside Food Desert

Shown is Clara White Mission Board member Berdell Knowles with a portrait of mission founder Eartha White with CEO JuCoby Pittman at the Farmers Market press conference.
The 10.5 acre “White Harvest Farms” in the heart of urban Jacksonville on on Moncrief Rd. ,recently broke ground on a Farmers Market, an outdoor classroom and a training center.  The vision of the Clara White Mission, the market is backed by a city grant of $1.5M.
The goal and initiative is to grow and encourage farmers and vendors to sell produce to low-income families and residents that live in the area known as a food desert.
The next step for the market is to increase residents’ awareness of the benefits of making healthier food choices and provide a place of destination for education and training.
The Clara White Mission founded in 1904, began feeding hungry people in her Clay street neighborhood in the 1880s. During the period between 1900 and 1950, Clara’s daughter Dr. Eartha M. M. White turned the soup kitchen into an effective social agency serving millions of homeless individuals, while providing veteran and daily feeding service.

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