Jacksonville Welcomes 8 Million Visitors, Generating $7.4 Billion in Economic Impact from Tourism

In 2024, Jacksonville welcomed over 8 million visitors resulting in an estimated economic impact of $7.4 billion to the local economy. These findings were revealed in the Economic Impact and Tracking Report, commissioned by Visit Jacksonville and funded by the Duval County Tourist Development Council.

The report, conducted by Tallahassee-based Downs & St. Germain Research, surveyed over 2,700 visitors and focused on their economic impact and characteristics. Overnight visitors, those staying in hotels or with friends and relatives, accounted for $4.1 billion in direct spending on restaurants, attractions, activities, rental cars, and more.

“These numbers are a testament to the strength of Jacksonville’s tourism industry and its significant contribution to our local economy,” said Michael Corrigan, President & CEO of Visit Jacksonville. “We are proud to welcome millions of visitors each year who experience our vibrant city and support local businesses.”

“This report highlights the incredible potential of Jacksonville’s tourism industry,” said Carol Brock, Duval County Tourist Development Council Executive Director. “We are dedicated to continued investment and collaboration within our community to elevate Jacksonville as a premier destination and attract even more visitors in the future.”

Nearly 5 million guest rooms were sold in local hotels during the fiscal year 2024, generating bed tax collections of $31.5 million. This influx of visitors supported 56,900 jobs in Duval County and generated almost $2.8 billion in wages. Additionally, visitors contributed to local taxes, saving each Duval County household an estimated $540 in taxes for 2024.

 

Visitor Profile:

  • Top 5 Origination Markets: Orlando-Daytona, New York City, Atlanta, Tampa-St. Pete, and Miami-Ft. Lauderdale
  • Median Age: 41
  • Household Income: $76,000
  • Travel Party: 2.4 people
  • Average Stay: 3.7 nights
  • Daily Spend: $333
  • Total Trip Spend: $1,100
  • Return Visits: 80% of visitors plan to return
  • Top 3 Visitor Activities: Dining Out, Visiting friends/family, Beach

The full FY2024 Economic Impact and Visitor Tracking Report is available on the Research and Development Information page on VisitJacksonville.com.

Staff from Visit Jacksonville and Downs & St. Germain Research are available for interviews upon request.

 

About Visit Jacksonville

Visit Jacksonville is a Destinations International accredited Destination Marketing Organization contracted by the Duval County Tourist Development Council (TDC) to champion the growth of business and leisure tourism in Jacksonville. For a closer look at all there is to see and do in Jacksonville, go to www.VisitJacksonville.com or contact 800-733-2668.

###

Media contact:

Katie Mitura 
Chief Marketing Officer
Visit Jacksonville
100 N. Laura St., Ste. 120, Jacksonville, FL 32202

Be the first to comment

Leave a Reply

Your email address will not be published.


*