When Florida A&M University (FAMU) and Howard University take the field at Hard Rock Stadium on Saturday, August 28th, the matchup will carry far more weight than a typical football game. It’s the continuation of a tradition that began in 1933, when the two HBCU powerhouses first squared off in the inaugural Florida Orange Blossom Classic (OBC).
For nearly a century, the Classic has stood as a cultural cornerstone for Black college football, a gathering that celebrates not only athletic excellence but also the pride, spirit, and legacy of HBCUs. Today, under the leadership of Kendra Bulluck-Major, the OBC has transformed into a premier national event that blends history with modern-day impact.
Building More Than a Game
Bullock, an entrepreneur and commercial real estate executive, took over the Classic in 2018 and relaunched it in 2021. Her timing was hardly simple—the country was in the midst of a pandemic and the Black Lives Matter movement had reignited calls for racial equity. But Bulluck-Major pressed forward, determined to restore the event’s legacy and elevate it for a new generation.
“This game is built on history and fueled by HBCU pride,” Bullock said. “It shines a light on our sports programs, our alumni, and the unmatched tradition of the marching bands.”
Under her direction, the Classic has expanded well beyond the football field. The weekend now features career fairs, entrepreneurship summits, entertainment symposiums, and cultural showcases—all designed to highlight Black excellence and drive community impact.
A Cultural and Economic Powerhouse
The results speak for themselves. This year, the Classic set out with a fundraising goal of $200,000 but ultimately raised $500,000, providing scholarships, stipends, and educational opportunities for both universities. The event has also become an economic driver for South Florida, drawing thousands of alumni, fans, and supporters from across the country every Labor Day weekend.
Jessica Modkins, founder of HipRockStar PR, believes Bulluck-Major’s leadership has pushed the Classic into new territory.
“Kendra has redefined what Black-led business and cultural leadership can look like on a national stage,” Modkins said.
Honoring the Past, Inspiring the Future
What began as a football contest in 1933 has grown into a showcase of HBCU pride and perseverance. The Classic remains true to its roots while evolving into a platform that uplifts students, communities, and traditions.
As FAMU and Howard prepare to renew their historic rivalry, Bulluck-Major smiles at what the game has come to represent. “Come prepared and have a good time,” she said. “This is about supporting two historic HBCUs and celebrating everything they stand for.”
Kickoff is set for 5 p.m. on Saturday, August 28th, inside Hard Rock Stadium.
For tickets and more information, visit www.orangeblossomclassic.com.