Members from Northeast Florida media outlets shared industry insights with communications representatives from FPRA Jacksonville Chapter and North Florida PRSA during the annual media summit. The event, held each spring, provides an opportunity for public relations professionals to learn key considerations for elevating stories with print, digital, broadcast and radio news platforms from the experts in the field. Together, communicators can share their organization’s story in the modern era by following some of these simple strategies: creating trust with the media, clearly identifying the local tie, and pitching relevant ideas with an expert ready to be interviewed in minutes.
Shown seated (L-R) is Chris Gent, head of Strategic Communications & Public Affairs, Georgia Pacific LLC ; Anthony Austin, First Coast News anchor; Jen Houser, VP, Marketing and Sales, Liquid Creative.
