Designer Miguel Wilson Wants Grooms to Step up their Wedding Attire

Miguel Wilson (Photo credit: Berlin Metaphorik)

By Christal Jordan – Designer Miguel Wilson was born with fashion in his blood. He has memories of his father and grandfather taking great pride in their clothes, including the little details that gave them their signature style. A large segment of Wilson’s clientele always has included men preparing to take that big leap into marriage and wanting to look extra fly on their wedding day. Wilson realized there was a disconnect in the wedding industry as men often were overlooked when it came to preparing for the big day. He launched a campaign called “Because It’s His Day Too” in an effort to get more men excited about their wedding day wardrobe.

Why did you launch “Because It’s His Day Too?”

I’ve been designing men’s clothes for years, and I realized the wedding industry neglects men. The wedding day is the day for a woman to look the best she’s ever looked in her entire life. She’ll spend years planning the dress, veil, accessories and everything, and then the groom just throws on something. Now he is at the altar looking unequally matched. Your wedding day is a once-in-a-lifetime event. It’s the biggest party you’ll ever go to with you as the center of attention. It should be the day when a man takes the time to make sure he is at his absolute best. He shouldn’t be at the altar looking unequally yoked, but that’s what happens a lot of the time. We want men to know they can come to us and we’ll give them the wedding experience they deserve because the wedding is his day, too.

When creating the look for grooms, are there certain patterns and cuts that work better with certain body types?

I wouldn’t say body types, but some men may not think they can pull off certain things, and if you don’t think you can pull it off, you won’t. Some men are intimidated by patterns or flowers, etc., but as long as a suit is tailored to fit your body and you have the attitude to pull it off, size or body type doesn’t mean you can’t be fly.

You’ve styled numerous A-listers and influencers, including Will Packer and 2 Chainz. What is it about your designs that attracts them to the Miguel Wilson Collection?

Besides excellent customer service, my signature style leans toward a European-style cut fused with a little Miguel Wilson flavor. When clients come into our stores, they have to pass [by stores like] Gucci, Tom Ford, Louis Vuitton, etc.,  so it’s important to make sure that we are offering service and quality equal to, if not better than, the lines we are surrounded by, and that’s what we do.

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