Construction for new dining destination at 301 North Roscoe Boulevard will start in 2026 | Northeast Florida’s next destination for elevated hospitality is taking shape in Ponte Vedra. True Story Brands, in partnership with Shark Tooth Dining, LLC, today announced plans to introduce the acclaimed Yebo Beach Haus and Lions Head Private Members Club at 301 North Roscoe Boulevard.
Founded nearly 30 years ago by South African native and restaurateur Justin Anthony, True Story Brands has become a defining force in Atlanta’s dining scene, known for concepts that blend culinary excellence, immersive design and the signature warmth of South African hospitality.
Yebo Beach Haus, which debuted in Atlanta in 2012, has earned a loyal following for its sophistication, energy and quality. Its menu highlights New American cuisine, anchored by expertly prepared sushi, seafood and prime steaks, and elevated with globally inspired flavors reminiscent of Cape Town and South Africa’s wine country. Signature dishes such as Red Butter Curry Halibut, Peri-Peri Chicken Frites and Spicy Tuna Roll showcase Yebo’s distinct style — bold, approachable and memorable.
The beverage program reflects the brand’s worldly perspective. Guests can expect award-winning cocktails, including longtime favorites like the Space Cowboy (a bold, bourbon-forward classic with spice and depth) and Tommy’s Margarita (a bright, clean expression made with blue agave and fresh lime). The restaurant’s wine list, informed by Anthony’s decades of international travel, features rare allocations from South African vineyards, established Napa Valley producers and iconic French estates — available by the glass or bottle.
Shark Tooth Dining, LLC acquired the waterfront property at 301 North Roscoe Boulevard in 2024. Cronk Duch Architecture along with Wolf Design Group will lead the design process, with construction expected to begin in early 2026.
“Yebo (yeah-bō) is a South African English exclamation of affirmation — meaning ‘yes’ or ‘I agree’ — and that spirit of joyful connection is exactly what we aim to create with Shark Tooth Dining,” said Justin Anthony, Founder of True Story Brands. “We’re excited to bring this storied property to life as a world-class dining and hospitality landmark for Ponte Vedra. Yebo Beach Haus will add something truly distinctive to the growing culinary scene in St. Johns County, inspired by flavors and wines collected over a lifetime of travel.”
In addition to Yebo Beach Haus, the partnership will introduce Lions Head Private Members Club, an exclusive dining club offering an elegant, discreet and intentionally curated experience — further extending True Story Brands’ commitment to exceptional service and luxury hospitality.
For more information, visit YeboBeachHaus.com.
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About True Story Brands:
True Story Brands journey began in 1998 with the opening of 10 Degrees South, the first fine-dining South African restaurant in the United States. What started as a single pioneering venture has since evolved into a multifaceted lifestyle hospitality group, known for creating distinctive dining destinations that pair elevated cuisine with immersive, story-driven experiences.