The viral January 11, 2026 sports media moment between Jacksonville Free Press reporter Lynn Jones and Jacksonville Jaguars Head Coach Liam Coen — a now widely shared exchange seen across social media and sports platforms — culminated into a powerful celebration honoring the Jaguars coach with the inaugural “You The One Award.”
On Saturday, May 16, inside The Lark in downtown Jacksonville, Lynn Jones presented Coach Coen with the inaugural honor in front of hundreds attending the Lynn Jones Experience.
The award recognized Coen’s dedicated service to the community, commitment to the Jaguars organization, and his tenacity and winning mindset on and off the field. Coach Coen, alongside his wife Ashley Coen, graciously participated in photos with fans before a one-on-one interview with Jones.
“That moment was very challenging for not just our teammates, this was a rewarding year for our players and staff, you don’t want to answer those questions. But you Lynn put a smile on my face. I didn’t realize the magnitude of the moment until my wife and I were relaxing after this emotional game and my wife said “Liam do you see this.”
Smiling and thankful for the unforgettable moment, both Lynn Jones and Liam Coen acknowledged that their viral exchange reinforced the power of leading with kindness, grace, and respect — even in the disappointment of a loss that cost the Jacksonville Jaguars an NFL playoff opportunity. In a moment where emotions could have easily overshadowed perspective, both Jones and Coach Coen demonstrated professionalism, compassion, and authenticity — qualities that inspired fans well beyond the game of football as evidenced by the 12 second social media post that’s been seen by millions. Their exchange became a reminder that character is often revealed during adversity, and that even in challenging moments, kindness and connection can leave a lasting impact far greater than the final score.
The evening which was themed “Sports/Culture/Conversation,” delivered an empowering atmosphere that blended sports, entertainment, inspiration, and community dialogue. It featured a panel discussion with former Jaguars players Leon Searcy and Josh Evans, alongside sportscaster Chris Porter. Guests also enjoyed comedy from Terry Harris, The Katz Downstairz band, and music by DJ Marcus McNeil on the turntables. A highlight of the event was the “The Lynntini” libation that enhanced an engaged audience bringing energy for a special afternoon.
Inspired by Jones’ words of kindness, several entrepreneurs donated their services including designer Arminius Patterson Jr., event planner Gina Nesbitt, and digital creators Design Lab, whose creative collaboration helped bring the event to life. The celebration not only highlighted the connection between sports and community but brought the viral moment to a full circle conversation, and impactful experience for everyone to experience.