Written by Lexx Thornton
Luxury conglomerate LVMH is reportedly exploring the sale of its 50% stake in Fenty Beauty, the successful cosmetics brand it co-owns with singer and entrepreneur Rihanna.
LVMH is currently working with investment bank Evercore to explore the sale of its half of the company. The process is confidential, according to four people familiar with the matter. Representatives for LVMH and Rihanna have declined to comment. LVMH is not a single brand but a luxury goods conglomerate that owns a portfolio of 75 brands across various sectors, including fashion, jewelry, wine, and cosmetics. It was formed in 1987 through the merger of fashion house Louis Vuitton and wine and spirits producer Moët Hennessy. Famous LVMH brands include Louis Vuitton, Christian Dior, Tiffany & Co., Givenchy, Sephora, Moët & Chandon, and TAG Heuer.
Launched in 2017 with LVMH’s in-house beauty incubator, Kendo Brands, Fenty Beauty quickly became known for its commitment to inclusivity, offering makeup for a wide range of skin tones, including Black, Hispanic, and Asian women.
The brand, which sells makeup, skincare, haircare, and fragrance through retailers like Sephora, generated around $450 million in net sales in 2024. Sources suggest that Fenty Beauty as a whole could be valued at between $1 billion and $2 billion in the potential transaction.
The exploration of a sale comes as the beauty industry sees high-profile buyouts, such as Elf Beauty’s recent acquisition of Hailey Bieber’s Rhode for $1 billion.