Hyatt Regency Jacksonville Riverfront Celebrates Florida Georgia Weekend with Tailgate Festivities | Hyatt Regency Jacksonville Riverfront, an upscale hotel located in the heart of downtown on the St. Johns River and next to the scenic Main Street Bridge, is celebrating one of Jacksonville’s most anticipated weekends with a lively lineup of pre-game festivities. In honor of the annual matchup between the University of Florida Gators and the University of Georgia Bulldogs, the hotel will host a weekend-long “tailgate” experience for guests and visitors, complete with local vendors, themed cocktails, interactive games, and more.
Each year, the Florida Gators and Georgia Bulldogs face off in one of the most storied rivalries, a tradition that dates back to the early 1900s. Since 1933, the game has been played in Jacksonville, drawing tens of thousands of fans to the city for an exciting weekend of football and festivities along the St. Johns River.
“We look forward to the energy and excitement that Florida Georgia weekend brings to downtown Jacksonville every year,” said Kate De Master, Director of Sales and Marketing at Hyatt Regency Jacksonville Riverfront. “Our tailgate festivities create a fun, welcoming space for fans to gather, enjoy local flavors, and get into the game-day spirit right here on the riverfront.”
The hotel’s front drive will transform into a lively tailgate zone featuring entertainment and activations from beloved beverage brands including Jameson and Tito’s Handmade Vodka. Jameson will host samplings and deck out the hotel’s front drive with picturesque festive decor on Friday between 12 p.m. and 6 p.m. and Saturday between 9 a.m. and 2 p.m., along with signature cocktails available for purchase such as the Swamp Juice and Red and Black Smash. Tito’s will host a “Check In with Tito’s” sampling event in the hotel lobby on Friday between 4 p.m. and 6 p.m., followed by a “Create Your Own Lemonade” stand beginning at 4 p.m. and a Bloody Mary Bar on Saturday morning between 9:30 a.m. and 11:30 a.m., featuring live entertainment and custom brunch garnishes.
Guests and visitors can also enjoy a variety of outdoor and lobby games throughout the weekend, including cornhole, football toss, ring toss, connect four, mini golf and short football trivia sessions. Local favorites Veterans United Brewery, Bold City Brewery, and Mad Mike’s Jerky will also join the celebration with product samplings, with Mad Mike’s offering select items for sale.
With its prime location along the riverfront, Hyatt Regency Jacksonville Riverfront offers one of the most convenient places to stay and play on Florida Georgia weekend. Game-goers can park at the hotel for $75.00 valet and $50.00 self-parking for game day and enjoy an easy, scenic walk to EverBank Stadium, located less than a mile away, or hop on the St. John’s River Taxi for a leisurely boat ride to the stadium. Parking on property provides convenient access to all game-day events. Visitors can purchase River Walk Cups filled with a drink of their choice to enjoy along the walk from the hotel directly to the game.
To further enhance the fall football season, the hotel is also featuring its Fall, Football and Fun promotion, available for bookings through January 25, 2026 for stays through January 31, 2026. Guests can enjoy exclusive perks including complimentary breakfast at SHOR Seafood Grill, a $40 Market credit for drinks and snacks, and two River Walk Cups with their first fill of beer, wine or cocktail – perfect for a pre-game stroll along the riverfront.
To book the “Fall, Football and Fun” promotion at Hyatt Regency Jacksonville Riverfront, please visit hyattregencyjacksonville.com, click the “Exclusive Offers” tab, and select the promotion, or call (904) 588-1234.
About Hyatt Regency Jacksonville Riverfront
Situated in the heart of downtown Jacksonville Riverfront, right next to the Main Street Bridge, Hyatt Regency Jacksonville is a premier downtown getaway in Northeast Florida. The hotel features 951 spacious guestrooms and luxury suites providing sweeping views of the city. Guests can enjoy a rooftop pool and 24-hour StayFit gym that provide aerial views of downtown. On-site restaurants include five-course dining at Morton’s The Steakhouse, fresh seafood and southern-inspired dishes at SHOR Seafood Grill, craft cocktails and gourmet snacks at Tavern, and grab-and-go options at the 24-hour Market. Guests have easy access by land or sea to world-class museums, theaters, and national sporting events at TIAA Bank Field, Vystar Memorial Arena, and 121 Financial Ballpark. For more information, please visit hyattregencyjacksonville.com, or call (904) 588-1234.
About Hyatt Regency
The Hyatt Regency brand prides itself on connecting travelers to who and what matters most to them. More than 175 conveniently located Hyatt Regency urban and resort locations in over 30 countries around the world serve as the go-to gathering space for every occasion – from efficient business meetings to memorable family vacations. The brand offers a one-stop experience that puts everything guests need right at their fingertips. Hyatt Regency hotels and resorts offer a full range of services and amenities, including the space to work, engage or relax; notable culinary experiences; technology-enabled ways to collaborate; and expert event planners who can take care of every detail. For more information, please visit hyattregency.com. Follow @HyattRegency on Facebook, Twitter and Instagram, and tag photos with #AtHyattRegency.