Last month a Miami ESPN Radio affiliateattempted to purchase a full page advertisement in The Sunday Plain Dealer. On Wednesday the message “You’re Welcome LeBron,” showed up on East Tallmadge Ave. in Akron.
“You’re Welcome LeBron. Love, Miami,” reads the sign, just a quarter-mile east of Highway 8. The sign was paid for by Gonzalo “Papi” LeBatard and Stugotz. Gonzalo LeBatard is the father of Dan LeBatard of the LeBatard Show on ESPN Radio Miami. Stugotz is the air name of co-host Jon Weiner.
Last month representatives of the station contacted Northeast Ohio Media Group about purchasing an advertisement in The Plain Dealer. Northeast Ohio Media Group Vice President of Sales and Marketing Mike Maleski, who is responsible for ad sales in The Plain Dealer, said his staff “politely declined” the request.
Dan LeBatard highlighted the rejection on the show.
“They have declined our money,” Dan LeBatard said. “They do not want our money. They will not allow us to put our ad in the paper.”
The billboard, located in the 500 block of East Tallmadge Ave., is owned by CBS Outdoor.