Nike Regains Share Losses Sparked by Controversial Kaepernick Campaign

Nike regains share losses sparked by controversial Kaepernick campaign

Nike shares recouped their losses on Monday after last selling off in the wake of a controversial advertising campaign, featuring former San Francisco 49ers quarterback Colin Kaepernick. The campaign, revealed last Tuesday to celebrate the 30th anniversary of “Just Do it,” sparked immediate strong responses both in support and protest. Kaepernick has been a polarizing figure in the sports universe ever since he decided not to stand for the national anthem during a 2016 NFL preseason football game to protest racial injustice. Despite the 3 percent hit Nike took to its stock, its online sales jumped after announcing the campaign. Between Sunday and Wednesday of Labor Day weekend, product orders – (continue)

https://www.yahoo.com/news/m/b2d71f4c-67a4-3634-bfbb-fae22d54bfc4/ss_nike-regains-share-losses.html

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