The 2018 summit format is customized to provide insight for public relations professionals that work in a variety of professional industries, including non-profit, government, private sector, food/retail and more, across television, radio, print and online media.
The agenda included a one hour group Q&A moderated by University of North Florida’s Senior Instructor of Communications Bobbi Doggett. Following the group session, participants separated into smaller groups allowing attendees to receive more insight directly from panelists. Joining the panel this year was Lynn Jones (Jacksonville Free Press), Ken Amaro (WTLV Channel 12), Karen Brune Mathis (The Daily Record), James Cannon (Jacksonville Business Journal), Mary Kelli Palka (The Florida Times-Union),Bruce Hamilton (WJXT Channel 4) and Letisha Bereola (CBS47/FOX30 Action News Jax). During the Summit, attendees mingled and networked with members of the media and other PR and communications colleagues. Shown at the summit is news media representative Ken Amaro (WTLV Channel 12) and Letisha Bereola (CBS47/FOX30 Action News Jax).