Film Sequels, including ‘Shaft’ and ‘Men In Black’ flop at box office

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by DEFENDER NEWS SERVICE:

Brand familiarity isn’t everything when it comes to attracting audiences to the multiplex, and Hollywood is learning that lesson the hard way this summer with a slew of underperforming sequels and reboots. That so-called franchise fatigue came to a head this weekend with the releases of “Men in Black: International” and “Shaft.”

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